New Arrivals
Swimwear that hits different
Why RÍDA
Founded by Forbes 30U30 Travis Wright, this swimwear brand is unlike the rest. Think high end swimwear luxury that doesn't break the bank.
Learn moreLess than 5% of customers make a return
Designed with adjustable ties, straps, and closures so you can customise the fit to your body.
Not your average swimwear.
Thoughtfully crafted with premium fabrics, elevated details & custom linings for a luxe feel inside and out.
Better for the planet.
Crafted using recycled plastic bottles and responsible production practices.
Hand-drawn luxury.
Each print tells a unique story drawing inspiration from across the world and is exclusive to RÍDA.



About us
After moving to Australia in 2014, our Florida girl Founder ran iconic fashion labels for a decade then kickstarted RÍDA from her Bondi Beach apartment in 2024. 🫶
Hand-Drawn
Inspired by her own life and travels, each print tells a cheeky story — from Florida’s orange groves to Taormina, her grandfather’s hometown, and sun-drenched Tulum, one of her favourite places on earth.
Our Swimwear
Swimwear made from premium buttery soft fabrics. We spared no details, left no crumbs. AND the best part is, you can have the highest quality swimwear in the market without the price tag.
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